Media Moves… TheMediaOnline’s weekly round up. Saadiyah Hendricks appointed senior account manager at marcusbrewster. Heart 104.9FM appoints new head of sales. Jam Media appoints Amber April as account executive. Irvine Bartlett secures Deloitte Digital Africa PR account. talkSPORT appoints TEAMtalk media to represent Barclays Premier League. Castle Milk Stout awards digital account to Gloo@Ogilvy for key African markets. (MA)SA to host Elevating the Status of the Marketer event. Hellocomputer turns 10. Record year for Havas Group globally and in South Africa. Fashion Media unveils latest advertising platform: Hotspots. Business Positioning Systems (BPS) releases Gauge.
Who’s moved where
Saadiyah Hendricks appointed senior account manager at marcusbrewster
Saadiyah Hendricks has been promoted to Senior Account Manager at integrated PR firm, marcusbrewster. Hendricks, who has been with the agency since starting her internship in 2008, was the account manager on the most awarded Prism campaign of 2014. Hendricks’ entry for Magnum Pink & Black earned industry acclaim in multiple categories including Launch of a New Product, Event Management, Social Media and Campaign of the Year.
Having graduated in 2010 from Cape Peninsula University of Technology with a Diploma in Public Relations Management, Hendricks’ serves in the corporate and lifestyle practice areas of marcusbrewster. Over the past six years, she has worked on key accounts such as takealot.com, Carlson Rezidor Hotel Group and various Unilever assignments.
“Saadiyah’s career trajectory in the firm has been fuelled by both ability and experience,” said chairman Marcus Brewster. “Her development has been very rewarding, not least for the clients who have benefitted enormously from her natural enthusiasm and professional acumen. As she enters her seventh year at marcusbrewster, we look forward to fostering her growth as a future leader in the business.”
Heart 104.9FM appoints new head of sales
Shireen Robinson has been appointed as head of sales at Heart 104.9FM, assuming her new role on 1 March 2015. Robinson comes with more than 10 years of experience in the industry, which includes project management in sales, marketing, sponsorships and events.
Robinson is a rare find in the field of sales and marketing: a strategic thinker with a 360° understanding of client, agency and radio strategy.
With over 10 years project management experience in sales, marketing, sponsorships and events across all South African commercial radio stations, she has an in-depth grasp of the national media landscape. Importantly in this changing environment, her work in agency and direct sales depended on forging integrated campaigns with digital, creative, activation, and PR agencies.
This holistic understanding of the terrain saw her take up a role as an adjudicator for the MTN Radio Awards in both 2014 and 2015.
Jam Media appoints Amber April as account executive
Jam Media has appointed Amber April as account executive.
Graduating this year from the Cape Peninsula University of Technology with a Diploma in Public Relations Management, April began work at Jam Media in January, after completing her one-year internship with Communications agency, marcusbrewster.
“I worked closely with Amber when she was an intern. She is one of the most mature and jacked young people that I have ever worked with. It is a great pleasure to welcome her passion into the Jam Media office,” said director Jess Mouneimne.
She will be focusing on lifestyle and consumer-based clients of the agency, such as Neill Anthony – Private Chef , Paed-IQ and GNC South Africa.
Who’s won what
Irvine Bartlett secures Deloitte Digital Africa PR account
Irvine Bartlett is the new public relations agency for one of South Africa’s leading business and technology agencies, Deloitte Digital Africa.
Deloitte Digital is a creative and technology agency, offering everything from strategy to multi-channel development, agency services and managed solutions. As a part of the international Deloitte brand, it leverages off the professional services to provide
“Sitting at the intersection of creative, technology and business, we aim to be the leading technology, advisory and channel execution services in Africa. We can think of no better agency than Irvine Bartlett to spread that message,” says Deloitte Digital director Tim Bishop.
“We are delighted to have been entrusted with the PR account for such a market leading and global brand” says Irvine Bartlett managing director Rachel Irvine, “We have built dedicated teams within Irvine Bartlett who are adept at securing and retaining clients that are leading players on the global stage.”
In addition to the Deloitte Digital Africa account, Irvine Bartlett’s client portfolio includes Google Africa, Marriott Hotels, the Protea Hospitality Group, Soccer, Via Afrika Publishing and New Media Publishing.
talkSPORT appoints TEAMtalk media to represent Barclays Premier League
TEAMtalk media, a subsidiary of the Ole! Media Group (OMG), has announced a partnership with the world’s biggest sports radio station, talkSPORT, which will see TEAMtalk media distribute audio rights across Sub-Saharan African markets. talkSPORT, the exclusive global audio partner of the Premier League as well as the official global audio licensee of the FA Cup and Capital One Cup has secured the audio rights until May 2019. All 380 Barclays Premier League matches each season will be made available to partners to purchase for broadcast on digital and mobile platforms including along with select Cup matches.
“As global audio partner of the Barclays Premier League we know that there is a huge appetite for top quality coverage of English football in Africa. We already have numerous broadcast partners across the continent and this agreement with TEAMtalk media will allow us to grow commercially across more markets,” said Kurt Edwards, talkSPORT International sales director.
Group CEO and MD of TEAMtalk media, Tim Legg, said radio is a powerful media across Africa with the ability to penetrate broader audicences. “Broadcasters can now provide fans with audio updates on their favourite teams broadcast across all these media channels – more options to grow audiences and fan bases,” he said. This is also good news for potential brands and sponsors wanting to engage new audiences in a mass media space, as the deal allows TEAMtalk media to structure associative rights around these properties.
The audio rights include live match commentary of all 380 Barclays Premier League matches per season along with bespoke audio content including daily bulletins, weekly preview and highlights shows.
Castle Milk Stout awards digital account to Gloo@Ogilvy for key African markets
Gloo@Ogilvy in Johannesburg has been appointed as the digital communications partner to SABMiller Africa brand, Castle Milk Stout, following a three-way pitch process that spanned several weeks.
Working together with appointed creative agency of record, O&M Africa, Gloo@Ogilvy will deploy an integrated and strategic digital approach across multiple channels in several key African markets, including South Africa, Ghana, Kenya, Tanzania, Cameroon, Nigeria and Uganda.
“We are thrilled to be partnering with Castle Milk Stout and helping them develop a new, highly creative campaign for the African markets,” said Ben Evans, OgilvyOne South Africa’s national managing director. “It’s a great win for Gloo@Ogilvy, OgilvyOne’s new operation in Johannesburg. The work developed for the pitch is testament to the strategic and creative firepower now available to us with OgilvyOne and Gloo having joined forces.”
Who’s making moves
(MA)SA to host Elevating the Status of the Marketer event
The marketing space has grown rapidly over the last decade. How do marketers play an essential role in the world of business? How do they ensure that they are taken seriously? What is needed for the marketing profession to secure and maintain its position as a key function within business?
The Marketing Association of South Africa (MA)SA is hosting an event to discuss these questions and more. Some of the topics are:
- Past, Present and Future- the Marketing Role in the spotlight.
- Is the Marketing Profession taken seriously?
- Internal vs. External Marketing, what is the role of stakeholders and where do the employees fit in? Is it the Marketing Department’s job to manage the brand on all fronts? Total Brand Management.
- Marketing Strategy and Digital Optimization- what does it mean for the function of Marketing and status of Marketers?
- Digital Innovation and the Marketer- what is new, does it even matter and why all the fuss- is the Marketer in control, have we ever been?
- Social Media- the case for Strategic Decision-Making.
- Big Data- what are Marketers doing to transform their businesses?
- Experiential Marketing- what is YOURtake, Marketer. THINK LIKE YOUR CLIENT/CUSTOMER.
To save the date and book your seat, click here.
Hellocomputer turns 10
Ten years ago, a start-up called Hellocomputer was created. The belief was simple: digital would become an indispensable part of consumer’s lifestyles.
Over the subsequent decade, Hellocomputer has been driven by its passion to change the way consumers interact with brands online. It has also consistently defined itself through performance orientated creativity and has racked up an impressive tally of advertising and digital awards including 46 Loeries, 35 Bookmarks, eight FWAs (Favourite Website Awards – www.fwa.com) and was shortlisted at the Cannes Festival of Creativity in 2014.
Hellocomputer was also awarded the most coveted communications award locally with The Grand Prix Loerie in 2011. Most recently the business was awarded 2014 Digital Agency of the Year by Tony Koenderman’s AdReview, and 2014 Digital and Integrated Agency of the Year by Financial Mail’s AdFocus Awards.
Hellocomputer was acquired by IPG in 2012 and now forms part of the FCB group of companies. How are they feeling? “We’re pumped!” laughs co-founder and group executive director, Mark Tomlinson. “We are excited about authoring the next chapter.”
“The world wide web was a very different place back in 2005. We had seen progress (since 1998, Tomlinson’s genesis in digital), but the brave brands exporting themselves into digital were not doing justice to the brand equity built in other channels,” says Tomlinson.
Governed by a classical appreciation for advertising, craft, and above all creativity its founders were drawn to the potential the new media landscape presented, but abhorred its absence of brand strategy.
Hellocomputer prides itself on its partnerships with long standing clients’ where a communal sense of exploration and commitment to results underpins the relationships. The company’s biggest clients include Toyota, Pernod Ricard, Cell C and Investec who are serviced from its offices in Johannesburg and Cape Town.
Record year for Havas Group globally and in South Africa
Results out of Paris show the Havas Group has grown a staggering 5.1% to €1,865 million over the last year with an income from operations up 14.1% to €263 million, while South African growth is upwards of 20% over the last year.
Havas Global CEO, Yannick Bolloré, says 2014 was a record year for Havas which had one of the best organic growths in the industry with income from operations margin rising by 30 basis points, pursuing its constant upwards trend. “All over the world, our teams brought in what is undoubtedly the highest level of new business in the last few years,” he says. “This excellent performance is underpinned by a sound and healthy financial structure.”
For Havas Southern African CEO, Lynn Madeley, these results highlight the combination of big agency thinking with local agency expertise. “These figures really underpin the importance of developing markets in the Havas Global Strategy, particularly of interest is the significance of the growth for Africa and APAC during 2014. In South Africa, we have not only launched a Media and PR Business in the last financial year, but we have also seen a 26.4% and a 20% revenue growth in Havas Worldwide and Havas Sports & Entertainment respectively. This growth in South Africa and the region is significant and we look forward to an even stronger 2015.”
Fashion Media unveils latest advertising platform: Hotspots
Taking advantage of Fashion Media’s hottest new communication platform – Hotspots – Sunglass Hut took to promoting its diverse range of sunglasses for the summer season.
Hotspots are new advertising mediums offered to clients within Edgars, allowing high visibility and exposure to campaigns. Only one Hotspot is allowed per store and is ideally positioned at store entrances within or close to cosmetics areas to reach targeted audiences.
“The Hotspot was designed and introduced to specifically target female shoppers in Edgars stores,” says Fashion Media’s CEO Sean Reed. “It was quite apt that Sunglass Hut advertised sunglasses in the Hotspot area, with their ‘94 Shades of Summer’ campaign.”
The campaign was implemented nationally at 18 Edgars stores, communicating the benefit and convenience offered to Edgars customers who purchase on account.
Business Positioning Systems (BPS) releases Gauge
BPS has announced the launch of Gauge, a reporting product that provides clients with monthly performance and ROI on their Google My Business/Places listings.
As the leaders in location based search BPS have listed, managed and optimised Google My Business/Places data for many blue chip companies in Africa and the UK over the past sixyears. During this time BPS identified that consolidated reporting for businesses with multiple locations generated business critical information, but wasn’t provided by Google’s reporting dashboard. Doing this reporting across 25 or more locations manually is so labour intensive it became almost uneconomical.
Clients rightly wanted to understand their Google My Business/Places performance and the resulting ROI, so BPS carried out this reporting manually – wading through countless reports for each client location, every month. In 2012, BPS started developing proprietary software that would simplify this reporting and Gauge was born.
Gauge reports on Search Views, Impressions, Clicks and Acquisitions (Driving Directions, Phone Calls, Clicks to Web) all in an easy to consume high level report that calculates the ROI on your Google activities.
Gauge also pulls a location level report for each branch should the user wish to drill down into branch specifics or have the information saved safely on their own server where it can be referenced, this is particularly useful for multi-year benchmarking and comparisons (Google’s dashboard will only save data for 90 days).
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