There are less than two weeks for delegates to submit papers to the PAMRO All Media Research Conference.
The conference which will take place from 26 to 28 August 2018 at the Radisson Blu Hotel, Ikeja in Lagos, Nigeria and will address the theme “A Billion Dollars, the Billion Dollar Question: Media Data and Analytics for Change”.
We invite your company to present findings from creative brand studies, social media insights as well as media audience and measurement research activities and/or relevant case studies, at this year’s conference.
The deadline for papers is 30 June 2018.
Some of the confirmed presentations so far include:
Wayne L Hull, Managing Director of Accenture Digital for South Africa and Sub-Saharan Africa, looks into how digital advertising is becoming more complex than ever. Today, attention is currency and there is competition for that resource. The upshot? Traditional advertising agencies may be facing a mandatory evolution. Ads need to become hyper-relevant and to reach the right person at the right time, yet should not be offensive and should leaves viewers’ attention unbroken. The competition for the global attention base will only intensify in 2018 and beyond – but he who shouts the loudest is unlikely to prosper the most.
Claire Harris, Ireland, Commercial Lead of Nielsen’s Watch business in the emerging markets group, will present her findings on Solving the Measurement Gap. Consumption of traditional media continues to converge with digital offerings, and while the path to convergence on the African continent varies in terms of screen usage and adspend from the path we’ve seen in more established markets, we need to anticipate the future and understand how we can effectively bring measurement together. This means measuring all content on all platforms and all devices; having comparable metrics so we’re all speaking the same language; separating the measurement of content and ads, to support the dynamic ad insertion models available in the digital space; and applying this approach to all content whether it be video, audio or text.
To register as a delegate at the conference and to book accommodation, to join PAMRO, or for more information, please visit PAMRO.
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