• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Digital

The future of AI is … human

Preserving the personal touch in an increasingly technological world

by TMO Contributor
January 31, 2024
in Digital
0 0
0
The future of AI is … human

Image: DC Studio/Freepik.com

Share on FacebookShare on Twitter

In an era where the ever-advancing wave of Artificial Intelligence (AI) and Machine Learning washes over every corner of our existence, we find ourselves gripped by the undeniable potential of these transformative technologies.

From redefining how we communicate to reshaping entire industries, AI is rapidly evolving, leaving few facets of our lives untouched.

Amid the awe and apprehension that AI inspires, one question echoes louder than the rest: Are the machines coming to take our jobs, our purpose, and ultimately our humanity?

While the promise of AI and machine learning in enhancing efficiency and boosting productivity is undeniable, we need to remember that beyond the models and the data sets, there exists a realm of human touch that no machine can replicate – an understanding of emotions, personal touches, and the delicate nuances of humanity itself.

Harness human emotion and empathy

Dawood Patel

Says Dawood Patel, CEO of Helm – leaders in customer experience innovation – “AI and machine learning have demonstrated impressive capabilities in automating tasks, processing large amounts of data, and making informed decisions. Think of those chatbots that handle customer service inquiries or help you reboot your internet when it’s down, AI has undoubtedly enhanced various domains.

“However, beyond the surface of things like sentiment analysis, AI lacks the ability to comprehend emotions, empathy, and the intricacies of human relationships which are essential for it to be able to do its job. It’s important that we continue to harness the emotion and empathy required or we are in danger of becoming a robotic society.

“Understanding emotions and interpreting personal touches are quintessential human traits that arise from our complex neural networks and emotional intelligence. AI might be able to recognise facial expressions, but it cannot understand the depth of emotions that underlie them.”

Human nuances

Human nuances stem from our unique life experiences, cultural backgrounds, and personal belief systems. The subtleties in language, tone, and gestures are often what distinguish a heartwarming conversation from a cold, automated response. Only humans can perceive these nuances and adapt their approach accordingly to build meaningful connections.

“One of the greatest concerns surrounding AI is the potential threat to jobs. While it is true that some routine and repetitive tasks may be automated, the integration of AI and Machine Learning will lead to the evolution of existing jobs rather than mass unemployment. As AI takes over mundane tasks, it frees up humans to focus on more creative, strategic, and high-level responsibilities which cannot be undertaken by machines. Much like certain jobs implemented with AI could not be fulfilled by humans,” explains Patel.

An example of this would be a conveyor belt in a factory where AI-powered diagnostic tools can analyse the quality of fruit (or if a pizza has been perfectly topped with cheese) with impressive accuracy.

Job opportunities

While AI can assist in detecting items that are not up to standard for export or resale, it cannot replace the expertise and intuition of a seasoned medical professional for example. This person will understand and consider a patient’s lifestyle, and emotional well-being before making a diagnosis and prescribing a treatment plan.

“Instead of replacing doctors, AI serves as a valuable tool here to enhance their abilities and streamlining the diagnostic process, supporting the doctor.”

As AI continues to advance, it will create new job opportunities that require uniquely human skills. The development and maintenance of AI systems will require skilled professionals with expertise in data science, Machine Learning, and computer programming.

Additionally, AI’s integration across various industries will demand individuals who can understand, interpret, and leverage AI-driven insights to make informed decisions and drive innovation.

“For hardworking people who seek growth in their careers, the rise of AI represents an opportunity rather than a threat. Embracing AI technology and acquiring the necessary skills to work alongside it can open doors to new and challenging roles. These roles may involve human-AI collaboration, strategic planning, creativity, and problem-solving – the aspects of a job that demand the human touch. This is what excites me,” says Patel.

Promising future

The future of AI and machine learning is undoubtedly promising, but it is crucial to recognise the indispensable role of humans.

As Patel concludes, “Emotion, personal touches, and human nuances are qualities that define our humanity and set us apart from machines. Rather than replacing humans, AI will augment and elevate our capabilities, leading to the evolution of jobs and the emergence of new opportunities.”

For more information on Helm and the services it offers please visit www.helm.africa 

Tags: advertisingAIAI integrationartificial intelligencecustomer experienceCXHelmhumanhuman skillsjobsmachine learningmarketingmedia

TMO Contributor

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

Recent News

AI in sponsorship: Beyond the buzzword

AI in sponsorship: Beyond the buzzword

May 9, 2025
Upping the ante: Tracking the year-on-year growth of gambling in SA

Upping the ante: Tracking the year-on-year growth of gambling in SA

May 9, 2025
Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

Seven Days on Social Media: Tonya’s in hospital, the nation’s in chaos and SA doesn’t care about Joshlin

May 9, 2025
Social media platforms are replacing Google

Social media platforms are replacing Google

May 8, 2025

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
glenda.nevill@cybersmart.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?