Advertising
Creative director sat down to write article and you’ll never believe what happened next!!
According to a recent study of most clickable headlines in social media, the phrases above have the highest chance of...
Read more
13 Ways to make the most of Black Friday and Cyber Monday
On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through...
Read more
Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to...
Read more
Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’
A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to...
Read more
Traditional marketing is broken: Patrick Hanlon’s brand lessons starting from the bottom up
Today, it’s not the quality of the product or service that is important, but the quality of the community that...
Read more
Out with the old ASA and in with the new ARB
The new Advertising Regulatory Board, which has replaced the Advertising Standards Authority of South Africa, began its work on Monday....
Read more
