Advertising
TV commercials are the great mystery of today’s media world
Is the 30-second television commercial still a valid form of advertising? Not for the upper socio-economic consumers.
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‘Brilliant’ #rightmyname campaign has readers seeing red… squiggles
The Sunday Times carried a front page story headlined, “Nene ‘helps stop’ bank motion to placate Moody’s”. In it, names...
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TMO Exclusive: ‘We are fresh, we are new’ say owners of online radio sales house (with video)
Six months ago, two experienced radio professionals embarked on a bold new project, to create the first online radio ad...
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ASA undergoes code review on road to recovery
The Advertising Standards Authority of South Africa is calling for submissions from the marketing sector for consideration for a Code...
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Modern media sales teams positioned for changing environment
Modern media sales teams now are a far cry from those days of long, boozy lunches and contracts that ran...
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The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad...
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