Advertising

Marketing strategies continue to evolve as we enter a new year, with new technologies opening up a world of possibilities...

Print advertising still works, but only if it is approached in the right way. The people in charge of print...

The way dads are portrayed in advertising is changing. And some South African examples are setting the scene.

What are your favourite holiday season ads so far? Which have reduced you to sentimental tears?Have any made you want...

I like to be early so I won’t be swayed by what other people are saying. Here are my predictions...

The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted.