Advertising

Each campaign has to start with one thing. It’s called ‘the brief’. And no, I’m not talking about your boyfriend’s...

Let’s take a little stroll down memory lane for a moment. A number of people have been asking me lately...

You might think that the entrenched and globally-recognised luxury brands have no problem generating Cultural Traction, associated as they have...

Advertisers’ preference for going with specialist or full service agencies may be based on finances, personal beliefs, the latest trends...

The range of social media options is increasing at pace. Brands need to constantly evaluate new platforms to figure out if their...

When Donald Liphoko arrives at his new government offices in Pretoria, you could be excused for thinking he was one...