Advertising

“What will advertising look like in 2020?" That was the question posed to me by Jerry Wind, professor of marketing at...

To catch a trout, you need a fly. To catch a fish you need to fish where the fish are....

I have just returned from the ANA Media Leadership Conference in Miami, where I spoke about Madison Avenue’s convergence with...

While many media owners do their own sales, others choose to outsource this function. What are the benefits? Media owners are...

"Most of life is average and expected. A small percentage is awesome. A greater percentage is total crap." “Advertising is...

The music investigator at the heart of the Oscar-winning documentary, Searching for Sugarman, the man who helped find Rodriguez, has...