Agencies
A clear vision and a focus on people to take Mediacom to new heights
Making Mediacom the number one media agency in South Africa is a tall order, but it’s one that new CEO...
Read more![In-house or outsourced buying: SA media agencies debate issue [part one]](https://themediaonline.co.za/wp-content/uploads/2017/03/binary-1327512__340.jpg)
In-house or outsourced buying: SA media agencies debate issue [part one]
Clients bringing their digital buying in-house, and excluding an agency entirely, is nothing new; in fact it is a debate...
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Away with commission, away!
It was almost a year ago that the media agency world was thrown into indignant turmoil with the announcements that...
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Five branding mistakes you should avoid in your small business
Small and medium enterprises tend to underestimate the power of branding. This must rank as one of the deadliest mistakes...
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Digital first to mobile first, and the lessons in between
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at...
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The cost for an agency of winning and losing a massive account
After a four-year contract, WPP recently lost the massive MTN Africa account. Michael Bratt spoke to Mindshare South Africa CEO, Thabang...
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