Agencies
What does A.I. really mean for marketers?
The buzzword at CES, and what will probably be the buzzword for all of 2017, is 'A.I'. I guess I...
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What’s changed in OOH media planning? Everything. And nothing
The new OMC planning tool has the potential to reveal what is and what isn't working, and there's a strong...
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Sensory marketing: What is it and which brands are successful?
Our senses connect our external and internal worlds; they mediate our understanding and moderate our experiences. We decode meaning through...
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Go digital, or prepare to face obsolescence
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He...
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Tasty market entry strategies: What does social media tell us?
Fast food – certain estimates suggest the industry will be worth over $600 billion globally by 2019. From McDonalds’ ubiquitous...
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Confessions of a media strategist
Like any other budding media investment opportunist, I often call it like I see it, holding my partners accountable for...
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