Digital
TheMediaOnline's latest news on online and interactive media.
Taking the next steps with mobile marketing
Dr Pieter Streicher takes a look at how to deploy mobile marketing in a retail context, specifically using SMS shortcodes...
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Is there really trouble @Twitter, or is it just different @Twitter?
In a world where last week almost seems like a decade ago, you can call me slow on the uptake...
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A right royal online affair as Royal Wedding draws close
With less than 24 hours to go before Prince William and Catherine Middleton marry in Westminster Abbey, the world is...
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Touching base with e-mail analytics
In today’s world, e-mail is one of the most commonly used business tools, in a wide variety of communications, particularly...
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Avusa LIVE plans for rise in black Internet usage
The latest AMPS AB Report revealed an interesting shift: for the first time ever, black Internet usage has passed that...
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The hard and soft of it – social media ROI
Recent research suggests that as much as 31% of businesses that classify themselves as “effective users of social media” do...
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