Media business
Understanding the ‘why-why’ in small business
Small businesses have been massively impacted by the Covid-19 pandemic, including marketing, advertising, eventing and media supply companies.
Read moreCOVID-19 proves that media’s value is growing – but we need to find better ways to measure it
The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
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The psychology of consistency and its role in branding
If a consumer trusts a brand, they are willing to pay a premium for it even though there are other...
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Accelerated rise of remote work is upon us
More companies are enabling their employees to do remote work (usually from home) or choose flexible hours because they see...
Read moreFocusing on your ‘heavies’ will result in failing to see the ‘light’
Mass reach of potential new and infrequent buyers of your brand, are your most important target market when planning media.
Read moreFive reasons the news business is struggling
It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we...
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