In South Africa much the same pattern emerges with viewership of most genres on DStv showing significantly increased viewership week on week, even before the start of Lockdown2020. Read more
Motivating people in a post-COVID-19 landscape is going to be a massive challenge for creative agencies, media agencies and media owners alike. Read more
Entrenched broadcast stakeholders and ICASA need to realise that the confines of a radio frequency spectrum licence cannot regulate my listening behaviour. Read more
It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle of the drought-stricken Great Karoo. Read more
Deepest condolences to the family & close friends and also to those who served their advertising apprenticeship with Louis Wilsenach back in the day. Read more
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more
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