Research
Why do Black Friday shoppers throw punches over bargains? A marketing expert explains
Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want...
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The Hotseat: PAMRO president, Sifiso Falala, on how we’re all communication devices
Sifiso Falala, founder of Plus 94 research, was recently elected president of the Pan African Media Research Organisation. We put...
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Is your brand ready for the Centennials?
New research from Student Village has revealed more information about Centennials, the new generation gaining increased attention after Millennials.
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Eat, drink, talk: The results of the ES Products and Brands Survey at a glance
The ES Products & Brands survey is important for media owners and marketers as it allows them to use this...
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The BRC delivers, again, this time with Products & Brands Survey too
The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event.
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PwC consults with media to future-proof its forecasts
In an effort to future-proof its research and ensure it aligns with real world scenarios, PwC has enlisted the help...
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