Tag: ad fraud

Anzu.io has announced a new partnership with Digiseg, which will bring precise, cookie-free data to in-game advertisers, enhancing the value ...

Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ...

The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to ...

If you were putting together a media plan, would you consider TV commercials the same as video views? Would you ...

We need to find ways that the best, most broadly appealing, accurate and trustworthy news can be distributed at no ...

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not ...