Tag: advertising

As one of only three public relations professionals on the panel of judges for the 2012 Loerie Awards, and being ...

Would you pay 7% more for a can of beans with 2% less in the tin? John Bowles looks at ...

According to a poll conducted by Opinion Research Corp on behalf of the United States Postal Service 61% those polled ...

Erica Gunning ponders how the changes in the traditional media have affected media agencies. It’s no secret that the traditional ...

It is usually folly to indulge in any form of crystal-ball-gazing when it comes to the future of mass media ...

The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so ...