Tag: advertising

I have been in the business of researching brands, media and marketing communication for so long that what I have ...

Marketing guru, Professor Jenni Romaniuk, is in South Africa. Hosted by SPARK Media, the academic, whose research concentrates on understanding consumer ...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...

Be true to yourself! Embrace the real you! Fundamental philosophical imperatives or contrived marketing slogans? The answer, of course, is ...

The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...

*CYBERTORIAL: Primedia Broadcasting, home of radio brands 947, 702, KFM, CapeTalk, EWN and LeadSA knows what attracts and retains South ...