Moving at ‘velocity’: Vizeum’s business wins in Africa contribute to agency’s global success
Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will ...
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Tag: agencies
MOST achieves record number of votes in the run up to its first-decade celebration
In the just over one month since voting for MOST went live, a record 363 votes have already been received, ...
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Subservient chickens and having skin in the game
In a tough media world, agencies are sacrificing creativity in order to keep clients happy, keep accounts, and just stay ...
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Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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Media agency Mindshare SA calls for stricter metrics for digital viewability
Mindshare SA’s interim CEO, Zia Namooya, is looking for players in the country’s digital sphere to improve the viewability game.
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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