Tag: brands

From nano-influencers just starting out to full-time creators scaling their brand empires, one thing is clear: creativity has been democratised. ...

US brands now comprise 82% of the total value of the Global Top 100, up from 63% in 2006, but ...

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before—videos, blogs, reels, emails, podcasts, you name ...

In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the ...

As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...

The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Durban finally ...