Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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Tag: brands
Don’t be left in the (virtual) dust as AR for brands starts taking off
Augmented reality (AR) is here to wow us. It has gained popularity in the gaming industry, with the likes of ...
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TMO.live: The top Kasi brands and their appeal
In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...
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Generation Next 2017 winners: Spirituality, education and socially responsible brands important to SA youth
A significant trend to emerge from this year's Sunday Times Generation Next 2017 survey shows youth becoming more aware of ...
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Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
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Combustible: The new politics of branding
In the current combustible political climate, brands (and their CEOs) find themselves thrust into the centre of the political arena. ...
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