The social phenomenon that is Black Twitter
Understanding this growing and influential virtual community, that is Black Twitter, presents a unique opportunity for brands in South Africa ...
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Tag: brands
SA’s favourite brands revealed (With photos)
South Africa's favourite brands have been named, after the results of the 18th annual Sunday Times Top Brands survey were announced at ...
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How advertisers seduce our subconscious
In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...
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How to know what news and social media are saying about you
Media monitoring and analysis is a bone of contention for professional PR and communication firms and professionals. All are dependent ...
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Tackling waning consumer loyalty
The Ask Africa 2016/2017 Icon Brands Awards were presented at a stylish and exquisitely catered midday function at the The ...
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What can marketers learn from Game of Thrones?
Game of Thrones has captured the imagination of millions of people around the world for a number of reasons. People ...
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