Total TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
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Tag: BRC
Media Moves: Mediamark launches CommVibe, Claudelle Naidoo takes helm at MediaCom, new faces at Newzroom Afrika, Ogilvy SA wins Luno
The Media Online’s weekly round up of people, account and business moves in media.
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Upward shift and growth in streaming, so what’s your brand’s live video strategy?
Both streaming and live-streaming are regular additional arrows in the quiver of media platforms that need to be used to ...
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Are you ready for the new audio revolution?
There have been significant changes in the South African audio ecosystem, with many of the trends picking up significantly and ...
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Unlocking ‘hyper-local’ power
Over the past two years we’ve been made much more aware of the value placed on local services and businesses ...
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The future of TV is the interaction between emerging and traditional forms of broadcast
Regulated traditional, linear TV continues ... remains the ‘people’s choice’ in audio-visual content consumption, despite years of predictions around its ...
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