Tag: Britta Reid

South Africa's media agency leaders are, on the whole, buoyant and bullish, keen to embrace the challenge of ongoing change ...

The results of the first Broadcast Research Council Products & Brands survey were announced at an industry event.

Homes have meters tracking viewing on TV sets, PCs and tablets, while software embedded in broadcast video-on-demand services collects data ...

While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...

One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive ...

Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers.