Constant, clear communication, real partnerships and the commoditisation of agencies
Agencies are having to shift the way they work to satisfy the approach of big clients to cost-saving, rather than ...
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Tag: challenges
CliffCentral is going strong, and there’s more behind the scenes you don’t know about
Four years on, online radio station, CliffCentral is still going strong, stressing quality over quantity with exciting plans ahead.
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The buzz around branded content – and an industry body to oversee it
Everyone seems to be talking about branded content marketing nowadays, a less-intrusive alternative to traditional advertising.
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Realising creative potential: Advertising executive challenges the status quo
The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
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Radio is not sexy enough, and South Africa’s radio players are not enemies
One of the most prominent themes to emerge from the Radio Days Africa 2018 conference was a call for more ...
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Reminiscing about the good old days at Radio Today, and positioning for the future too
On air for 22 years, Radio Today has seen its share of ups and downs. A year ago it was ...
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