Four lessons the Covid-19 crisis can teach us about data-driven storytelling
Civil society is mobilising to adapt and respond. Our ability to drive change will depend in part on our ability ...
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Tag: communications
The deal with data: applying it in a way that makes a difference
It’s only when clients understand that data-is-people that it starts to have an impact on both strategy and personified creative ...
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Hurtling headfirst into planning for 2021…yes, really
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective ...
Read moreCultural factors are behind disinformation pandemic: why this matters
To fight the coronavirus infodemic, we need to understand how misinformation spreads in particular host environments. This requires a study ...
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Crisis communications redefined: Pandemic shows why planning is key
Covid-19 is a global health crisis that has highlighted the need for clear and regular communication by all types of ...
Read moreBrands, know this: What’s needed now is authenticity
Like much else, including the intelligent management of brand equity during the pandemic, it comes down to good leadership that ...
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