Tag: consumer behaviour

Consumer behaviour is changing – and fast! Gone are the days when they spent hours and weeks researching options. Decisions ...

The other day, I was having lunch in a deli. I was also watching the front door, which you had ...

Why do senior marketing staff lag on the use of new communications technologies? Her MBA project research throws up some ...

The year of 2014 looks set to be a year of demanding more. When we look at the small cultural ...

Martin Lindstrom, brand specialist extraordinaire, who appeared on the cover of Time in 2009 as one of the world’s 100 ...

The answer to this question is a resounding NO! Basically, advertising is still a numbers game. Media are selected by ...