Tag: data

Eighty-two percent of adult females in South Africa listen to radio every week, according to the interim radio listenership data ...

POPIA is just another step in the long journey towards consumer privacy and should be welcomed, and brands making strategic ...

With changing viewing habits come changing measurement tactics. We take a look at our evolving metrics.

Can radio do promotions differently, perhaps in a compelling fashion? Are winner moments drawing in effective story arcs when the ...

Meltwater has tracked media mentions on South Africa's fast food industry, to compile this in-depth media analysis.

“Data is only valuable if it is interpreted accurately”. That’s our message to market and never has it been more ...