A radio anorak’s take on how the medium has been redefined in a digital world
Unless your show or station is offering something that your target audience feels drawn to, you are dead in the ...
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Tag: Digital Media
Three ways to be smart on social media
That social media, particularly Twitter, can be a toxic environment is in no doubt, and many question whether it's worth ...
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The most memorable media events of 2018
Events are the in-thing right now, and there were no shortage of ones that The Media Online attended during 2018. ...
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The frog in the pot: Will SA’s media agencies end up boiled, not knowing what hit them?
So much of what is happening in SA feels the same as a frog in a pot, with the temperature ...
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Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Africa’s truth: Mobile has created ‘no-line’ marketing
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution ...
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