From billboards to Twitter: Activist campaigns capitalising on media buzz
This analogue mode of protest communication – the billboard – in an age of digital culture and social media dominance ...
Read more
Tag: Digital Media
How to be great at Facebook marketing
The new algorithm has been called Facebook Zero, basically because if brand posts don’t meet the ‘meaningful’ mark, you can ...
Read more![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720.jpg)
The death of demographic targeting [part one]
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM ...
Read more
The agency journey: Creator, manager and explorer
Whatever the future holds, we can always rely on our human qualities... Remain passionate, be empathetic and constantly change your ...
Read more
Obamas to ‘cultivate and curate’ talented and creative voices on Netflix in new deal
Barack and Michelle Obama have just signed a partnership deal with Netflix. Reaction has been mixed, with conservatives launching a ...
Read more
The benefits of a shrinking ad-tech landscape
Ad tech has been filled with me-too companies and those living off their funding for far too long. Those days ...
Read more
