Tag: Edelman Trust Barometer

Our lives are digital. From working and reading blogs, like this one, to bank transactions and social interactions, so many ...

As cutting-edge technologies transform businesses, a major global study is sounding the alarm for CEOs in South Africa - the ...

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new ...

David Ogilvy once described radio as the 'Cinderella medium'. But if we analyse community radio’s ability to act as a communication portal ...

When brands take a stand on human rights, climate, gender equity or racial justice, there is a 4-to-1 higher likelihood ...

Concerns around fake news continue to hamper the trust in SA media by citizens, with nearly half of the country’s ...