Those who dare, win: Be innovative with digital campaigns
As we step into 2022, it is worth noting that nothing is set in stone within the digital marketing landscape. ...
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Tag: influencers
From creators to the metaverse, social commerce is set to dominate the way we shop
The way we engage, leverage technology and even make a living is shifting – and this is what is driving ...
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The changing face of influencer marketing
The influencer marketing space has grown in leaps and bounds over the last decade.
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Digital in 2022 and beyond: Trends that will bring big change
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of ...
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Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on ...
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When content and commerce collide
In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
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