What do we mean by ‘influencers’ in South African terms?
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established ...
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Tag: influencers
Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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The data dilemma and five other PR trends for 2019
Cricket and the Rugby World Cup events will dominate sports media and in the world of politics, there is SA's ...
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Starting over: What you should be including in your 2019 marketing plan
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and ...
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The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019
Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like ...
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Useful and practical media predictions from Kantar
Every New Year is inevitably accompanied by a slew of horoscopes, resolutions and predictions. Kantar has published their “2019 Media ...
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