BRC TAMS panel in fine fettle
Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...
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Tag: insights
Automating media to help make sense of data
Automation is changing many industries, making processes faster and more efficient. But is this tech taking away the human touch?
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Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Micro moments, consumer insights and the future of media planning
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our ...
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Exclusive: AFSTEREO eyes Africa expansion with its in-depth data and monitoring
Having been around for the past 15 years, AFSTEREO has largely flown below the radar. An exclusive interview with co-founder, ...
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Just because people CAN see your advert, doesn’t mean they WILL see it
People are very good at ignoring adverts, so brands must think carefully about all the impacting factors, including creating amazing ...
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