Omnichannel is the new normal
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential ...
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Tag: Internet
Intelligent print advertising still seems very powerful
Print advertising still works, but only if it is approached in the right way. The people in charge of print ...
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The rise and rise of Influencer Marketing
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as ...
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Trust in digital technology will be the internet’s next frontier, for 2018 and beyond
After decades of unbridled enthusiasm – bordering on addiction – about all things digital, the public may be losing trust ...
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Think of eSports as entertainment, not a sport
eSports is fast becoming a booming space, both for competitors and advertisers in South Africa. But what is its appeal? ...
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US ditches net neutrality, South Africa remains committed to it
Net neutrality is a hot topic in the US at the moment, with the FCC voting to repeal existing rules ...
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