‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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Tag: magazine
AutoTrader ends its print publication, moves to a digital only strategy
AutoTrader, the company that connects sellers and buyers of vehicles, has decided to close its magazine, which has been the ...
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Shifting gears from print to digital, AutoTrader cruises to success
In today’s world, many brands are seeing the need to increase their online presence. Some are doing this to great ...
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Western Cape and Limpopo cursed ground for media
The South African Advertising Research Foundation (SAARF) has released the results of its latest AMPS survey. Michael Bratt attended the ...
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Making a case for magazines
The print industry in South Africa is frequently criticised for failing to make the case for its medium to the ...
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The MOST Awards in pictures
The MOST Awards 2015, Wag the Dog's annual celebration and recognition of media leaders and companies, recently took place. Here ...
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