Why SA agencies and marketers should embrace media assurance auditing (with video)
To reassure clients their money is being well spent, their campaigns are effective and their return on investment is positive, ...
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Tag: marketing
Awards Wrap: SMARTIES finalists revealed, Ogilvy SA wins Creative Circle’s Agency of the Year, closing date extended for Design Futures Lab 2023
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Are we agile enough?
Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...
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The young South African gaming market
In February 2023, TrendER/infoQuest, a South African online research company, conducted a survey among young South Africans to assess their ...
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AI’s threat to Google is more about advertising income than being the number one search engine
Google’s dominance in search is undisputed, but could it come under fire? The advertising revenue stream that aided its success ...
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The future looks bright for SA’s MICE industry
South Africa is an appealing and competitive destination for hosting events with the favourable advantage of the Rand’s exchange rate.
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