Influencer investment not only worthwhile, but necessary
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be ...
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Tag: marketing
New conversation needed about alcohol ads, govt warns (videos & pics)
Responsible drinking advocacy group, Aware.org, has launched its new campaign amid warnings from government around alcohol advertising.
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Heineken at the forefront of innovation with two media firsts in Sub-Saharan Africa
An innovative case study from alcoholic beverage manufacturer Heineken, around the use of new technology in marketing, a first in ...
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Mercedes-Benz SA revisits iconic Chapman’s Peak advert from 30 years ago
To promote the launch of the autonomous driving capabilities of its S-Class vehicles, Mercedes-Benz Cars SA revisited an advert from ...
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Madex 2018: It’s all about the content
* The hunt is over! Tweet, air punch, do the moonwalk, shout out loud…because at Madex 2018, information is in full ...
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Marketing strategies for the WOKE generation
Brands should be engaging and pay more attention to what millennials are passionate about. These millennials also have high expectations ...
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