Data, storytelling and the zen of marketing management
Data is still core to being a successful marketer, but there’s a more tangible consumer resistance rooted in privacy as ...
Read more
Tag: marketing
Human media channels: Capitalising on and monetising the influencer space
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South ...
Read more
Creative and media agencies contribution to marketers’ business growth down from 2016
Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies ...
Read more
Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
Read more
Martin Sorrell leaves WPP with stormy waters ahead for the ad industry
How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate. And what could happen now that he's ...
Read more
Creating a movement to change things that matter (with pics and video)
South African fast food chain Nando’s has unveiled the fruits of its #rightmyname marketing campaign, which has been a massive ...
Read more
