Consumers, AI and what is next in advertising
Janette Hardman (country head of Microsoft Advertising South Africa for InMobi Advertising), Mike Luscombe (director of partner sales, EMEA and ...
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Tag: marketing
SMARTIES Awards a ‘triumphant showcase’ of creativity
The MMA Smarties Awards South Africa evening was a triumphant showcase of strategic creativity, data-driven excellence and tech-enabled impact. “SMARTIES ...
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Digital transformation is not about tech but about people, purpose and precision
In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms. But ...
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Companies confuse PR and reputation management
According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management interchangeably. A confusion ...
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AI in sponsorship: Beyond the buzzword
In the sponsorship industry, we’ve seen more than a few trends arrive with big promises—blockchain, NFTs, the metaverse. Some shifted ...
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Media Moves: IAS off to AdForum, Lindsey Rayner new MD of Levergy, applications open for Digify Pro Online 2025
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: IAS to ...
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