Realising creative potential: Advertising executive challenges the status quo
The role of a creative goes beyond putting together good looking concepts; it is also about asking the right questions ...
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Tag: media agency
If you thought Millennials were a challenge… meet Generation Z
Generation Z is here. Here's how to deal with condescending eye contact, zero attention span and multiple platform viewing.
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Diversity matters in advertising and four other Cannes trends to note
Multicultural marketing will be the new form of marketing, but without diversity in advertising campaigns and companies, our industry won’t ...
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Podcast media strategy: Whose responsibility is it anyway?
In South Africa, there around 3.5 million monthly audio streams and downloads across 1 000 audio channels from 300+ content ...
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Moving at ‘velocity’: Vizeum’s business wins in Africa contribute to agency’s global success
Vizeum’s South African arm is contributing more to the global business, and the launch of a new business tool will ...
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Influencer investment not only worthwhile, but necessary
Influencer marketing captivates audiences by using individuals that consumers know and trust... so marketers are finding influencer investments to be ...
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