Tag: media buying

‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing ...

Albert Einstein once said the definition of insanity is “doing the same thing over and over again and expecting different ...

In a recent blog, Stick em in the naughty corner or learn to play darts, I suggested that the best way to ...

Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...

The news that First National Bank is taking all their media buying and implementation in house is bound to send ...

My rare sorties into the realm of watching TV soapies have lead me to conclude that nothing really happens and ...