Measurement is the medium
In the 1960s, Marshall McLuhan famously coined the phrase “the medium is the message” to suggest that the medium in ...
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Tag: media measurement
Media research at the crossroads
The South African Advertising Research Foundation (Saarf) is different from the rest of the media research world. Saarf has been ...
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TV’s reach and frequency problem
One of the things that attracted me to television advertising is TV's dominant leadership position among media for delivering massive ...
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