Tag: media planning

Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective ...

In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ...

Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international ...

Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem.

Last year was a good year for the OMC, with more users signing up to use the Road research tool. ...

The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part ...