Tag: media planning

In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed ...

This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...

The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to ...

I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To ...

Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things ...

It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at ...