Tag: media research

The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...

It seems South Africa’s pool of brand and media research data is emptying faster than a dam in then middle ...

The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...

Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.

In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...

The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...