Customer-centric strategy in the Age of the Customer

Research

Customer-centric strategy in the Age of the Customer

April 14, 2016

We are living in the 'Age of the Customer' which means consumers are now shaping business strategy. Customers expect consistent and ...

Research

How well are suppliers servicing South African marketers?

by Brad Aigner

April 5, 2016

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FGI’s Brad Aigner gives insight into how marketers feel their service providers are measuring up and what they really want. ...

Partner Content

New research on SA brands loved in student dorms

by TMO Partner

March 10, 2016

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CYBERTORIAL* Students’ top choice of brands will soon be published for 2016 when a new Res Room Research Piece is ...

Research

Hot potato: Doing business in Angola

by Graeme Pitt

March 7, 2016

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More often than not when I am talking to a client about Angola their eyes widen and they give you ...

Research

Ask no questions, hear no lies [part 2]

by Peter Searll

March 1, 2016

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Part two: Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most ...

Research

Ask no questions, hear no lies [part one]

by Peter Searll

February 29, 2016

0

Technology is increasingly providing methodologies to monitor behaviour, without having to ask questions. These typically provide the most accurate ...