Making Africa mobile
The mobile phone is changing the world as we know it, and the impact of mobile is different in the ...
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Tag: mobile
Custom content and mobile engagement will shape Africa’s communications in 2014
Custom content and mobile engagement will be the key drivers shaping Africa’s communication landscape in 2014. This is according to ...
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Messaging apps: The new social media
Messaging apps on mobile devices are the new social media platforms to watch. With the recent Naspers six-month results came the news that Tencent, in ...
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Campaign: Mxit ad campaign delivers for Castle Lite
Proving the efficacy of mobile social network advertising to achieve extensive reach in a short time frame, premier SAB beer ...
Read moreYouth driving the data economy
Younger mobile users are leading the charge into a new data economy, World Wide Worx reports. The company’s Mobility 2014 ...
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Five ways of boosting mobile marketing in 2014
The mobile phone is now firmly entrenched as a part of the marketer's toolkit -- but the art of successful ...
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