Investment and adoption in mobile marketing continue to rise, despite widespread media budget cuts. Read more
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain the growth of mobile advertising in South Africa. Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and seeks a deep understanding of how consumers engage with advertisi... Read more
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