Data overlay and the moveable middles
Faced with a cookie-less world, companies must ensure that their first party data is as embellished and fleshed out as ...
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Tag: Mobile Marketing Association of SA
Great content creation still shapes the future of influencer marketing
It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to ...
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Covid-19: the tipping point for mobile?
Investment and adoption in mobile marketing continue to rise, despite widespread media budget cuts.
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Mobile advertising soars, but South Africa still a bit sore
High data costs, the Google and Facebook duopoly, questions around viewability, ad fraud, return on investment and brand safety constrain ...
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MMA SA addresses key digital advertising concerns with new white paper
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: ...
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The surprising trend a multiscreen use study has revealed
In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and ...
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