Tag: Mobile Marketing Association of SA

Search rankings have been a battleground for brands and publishers since the early days of the Web, and in a ...

Over the past year especially, AI has moved from being a futuristic concept to a core tool used in modern ...

As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially ...

Faced with a cookie-less world, companies must ensure that their first party data is as embellished and fleshed out as ...

It's unclear who exactly started influencer marketing. Most experts believe the strategy began when the Roman Empire introduced gladiators to ...

Investment and adoption in mobile marketing continue to rise, despite widespread media budget cuts.