OOH! It’s for the public good
A new type of out of home campaign is sweeping across the medium, ones that don't focus on pushing a ...
Read more
Tag: Primedia Outdoor
Taxi branding in action
The commuter market is South Africa’s largest consumer segment comprising over 22 million people. Advertising on taxis should therefore be ...
Read more
Rocking the rank space
Primedia Outdoor has revealed its reach across the South African commuter environment countrywide, boasting 1180 advertising touch points in total. ...
Read more
Brands go big on OOH (in more ways than one)
Out of home (OOH) has traditionally been seen as a secondary, non-core advertising medium, with advertisers and agencies allocating it ...
Read more
Media Moves: National Geographic goes further with global rebrand, new CFO for Media24
Media Moves… TheMediaOnline's weekly round up. National Geographic launches global rebrand, taking it ‘further’. Media24 appoints new chief financial officer. ...
Read more
MOST winners discuss their success (Audio)
CYBERTORIAL* Mandla Shongwe, presenter of SAFM's The Media Show spoke with some of the winners from the 2016 MOST Awards ...
Read more
