Advertising to the commuter market makes good sense
The commuter market is the country’s single biggest consumer market, comprising approximately 22.6 million people (AMPS, 2015) and offering a ...
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Tag: Primedia Outdoor
Media moves: Nedbank renews AdLite deal, Phat Joe moves to ECR in KZN
Media Moves… TheMediaOnline's weekly round up. Nedbank shows the way on small outdoor advertising format.Phat Joe joins ECR to host daily ...
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Buying billboards in Lagos, but how many?
The perennial question for out of home media operators in Nigeria set out to answer is: “How many billboards do I ...
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The Taxi Man – overworked, underpaid and vital to South African society
Taxis arguably have a reputation as the bane of South African roads. If you’ve had a run in with one ...
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Sexy new tool, ROAD, set to revolutionise OOH planning
Out of home media has long been undervalued in relation to other media, simply because it is so difficult to ...
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New audience measurement model for SA OOH (With Photos)
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought ...
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